How Salesforce MVPs are selected ? | Techila
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How Salesforce MVPs are selected ?


How Salesforce MVPs are selected ?

Salesforce MVP

This program recognizes exceptional individuals within the Salesforce community for their leadership, knowledge, and ongoing contributions to  community. These individuals represent the spirit of the community and what it is all about! Read on to find out more about what Salesforce is looking for in MVPs.

Characteristics of an MVP

Key characteristics of an outstanding MVP candidate include:

  • Accessibility– Actively participating in the Salesforce community including the Success Community, Partner Community, Developer Community, AppExchange Community, Community, or other awesome communities in the Salesforce ecosystem.
  • Expertise– Having a strong understanding of the product and the needs of the community.
  • Responsive– Responding regularly to questions and contributing to the knowledge of the community.
  • Leadership– Representing the spirit of the community and bringing the voice of the customer back to Salesforce.
  • Advocacy– Being a brand advocate for the product and for the community.


Rewards for being an MVP

The program seeks to boost the influence of the MVPs, both within the community and with their peers.

Some examples of the benefits MVPs receive:

  • Highlighted achievements on Salesforce blog and at Salesforce Events
  • An accolade for their resume and elevated status on the community
  • Invitations to speaking opportunities at Dreamforce and other events
  • Access to Salesforce Executives at exclusive MVP networking events
  • Special briefings with members of Salesforce product and marketing teams
  • MVP Premier Plan (access to full training catalog and Premier + Heroku Support)
  • MVP Training and Certification Plan
  • An MVP Rickshaw laptop bag, MVP pin, and other great MVP swag


How MVP Nomination Process Works ?

1. What Salesforce look for in a Salesforce MVP ?

As mentioned above, MVPs are recognized for their contributions to the community. Some examples of those contributions include (but are not limited to): creating and sharing valuable content through blogs, being a brand advocate for Salesforce, running active Developer Groups and User Groups, responding to posts on #askforce, and answering questions in the Success and Developer communities. Salesforce award MVPs for their individual contributions, not based on the overall company they work for, and while product expertise plays a role in decision, it’s a combination of expertise and characteristics like leadership and accessibility that make up what Salesforce look for in an MVP.  To be eligible to be chosen as a Salesforce MVP, you must have been active in the community for at least the previous year. If you’ve nominated someone that’s been active for the last several months, but not quite a full year, don’t forget to nominate them when Salesforce open up the next round of MVP nominations!

2. The MVP nomination process 

Salesforce MVP nominations are open two times a year for three weeks at a time and are announced on Twitter and in the community. Salesforce ask their community members and Salesforce employees to nominate individuals (or community members can nominate themselves) that they think demonstrate the characteristics listed above, including examples of why this person deserves the MVP title. Each and every nomination is considered for the MVP award; a person does not have to be nominated multiple times to receive the MVP award. Salesforce don’t have a specific number of MVPs Salesforce award in each nomination round; Salesforce’s goal is to pick the people that have earned this award whether it be one or fifty.

4. Salesforce work with their community to choose the MVPs

Salesforce team’s philosophy is to include community input in everything Salesforce do, and the MVP nominations are a great example of that. After the community nomination period closes, Salesforce take all of the information they have collected and put it into a survey that current MVPs use to give feedback. Salesforce MVPs are active in many different community channels and have a unique and valuable perspective on the people contributing to the channels that they themselves are most active in. Salesforce give MVPs a couple weeks to provide their thoughts and share examples with us on ways the different candidates have been active in the community. 

5. Salesforce’s internal team creates the final list of new Salesforce MVPs

After the MVP Feedback round closes, a group of program stakeholders at Salesforce meet to review the original community nominations, review the current MVP feedback, and to share their own feedback from experiences with the MVP nominees. This group of stakeholders includes members from different teams such as the Success Community team, Community team, Partner Community team, Developer Community team, Admin Community team, AppExchange Community team, etc. Salesforce have this diverse group of internal representatives to review the nominations so Salesforce can ensure all communities, groups, and regions are fairly represented as they share feedback about each of the nominees. In this part of the MVP nomination and awards process, a meeting is spent sharing stories about all of the awesome things the members of Saleforce community are doing.

With all of the information listed above, using community feedback, MVP feedback, and feedback from Salesforce teams at Salesforce, they create the final list of new MVPs to be awarded! All of the new MVPs are notified the night before Salesforce make the official announcement which they post on Twitter, in the community, and on the Salesforce blog.




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